Meet Jess

Evoking her contagious passions for branding and yoga, Jessica Boylston-Fagonde empowers and guides yoga teachers to dig deep into the heart of their offering. With a generous spirit and lots of wit, she extracts the essence of a teacher’s purpose, igniting big-mission ideas that foster influence beyond the mat. Brand Thyself with Jess is a culmination of her experiences and understandings from working with small to medium size, and independent businesses in marketing, branding, and advertising since 1997 along with her deep dive into the studies of yoga that began with her teacher, Elena Brower, in 2005. She is the founder and creative director of RuConcept and RuYoga Design*, which have been offering branding solutions (logos, business card designs, and websites) to the yoga community since 2005.

In 2007 she completed immersions at Virayoga, NYC with Elena Brower, Zhenja La Rosa, Julie Dorhman, and Lois Nesbitt, and teacher training with Christina Sell and Darren Rhodes at Yoga Oasis, AZ in 2010. Jess currently lives and teaches yoga in Charleston, SC.

*Visit RuYoga Design for yoga-inspired logos, business cards, and websites: RuYogaDesign.com